More than creating a logo to identify HESED as a traditional sports brand, it is important to highlight the humanitarian cause, HESED is a non-profit organization which fights poverty using sports and culture by doing humanitarian and social actions around the world. The word HESED is totally new for us, but since it is the brand name, we must have a clear understanding of its meaning. HESED is a Hebrew word that means loving kindness and loyalty, which are perfect adjectives to identify the brand mission and vision. HELP PEOPLE.
