Ready for surgery is the personal branding concept crea

Ready for surgery is the personal branding concept created for Diana Caniza, she is a plastic surgery consultant based in Los Angeles. The idea behind the logo was to create a concept that was directly connected with her services which is helping people to look like they want. If you see the creative process we start our sketching process based in the name Ready 4 Surgery, once we discover the symmetric shape between the R and S consonant, we start narrowing our creativity looking for the proper way to represent a woman shape using these to letters

Ready for surgery is the personal branding concept created for Diana Caniza, she is a plastic surgery consultant based in Los Angeles. The idea behind the logo was to create a concept that was directly connected with her services which is helping people to look like they want. If you see the creative process we start our sketching process based in the name Ready 4 Surgery, once we discover the symmetric shape between the R and S consonant, we start narrowing our creativity looking for the proper way to represent a woman shape using these to letters
CREATIVE PROCESS 
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